The Importance of Local Internet Marketing
Local SEO is similar to SEO in that it increases a web page or website’s visibility in unpaid search results. These results are sometimes referred to as “natural,” “organic”, or “earned.” By ensuring that a site is visible in unpaid search results, it can increase the chance of it being found. In many cases, local SEO is not necessary. But it can help your site stand out. Read on to learn more.
Local SEO focuses on promoting local businesses in their target market. Consumers are likely to search for services or products in their local area. Therefore, keywords that help a local business rank are more effective than national search terms. A recent survey revealed that 76 percent of people who do a local search on their smartphone visit the business within a day. And, if you’re a plumber, you don’t need to have the most beautiful plumbing website on the planet. However, if you’re a plumber serving your area, you should have a website.