Search engine optimization (SEO) is the practice of getting your website ranked high on search engines. By using best practices and methodologies, your site can attract more traffic from search engines and rank higher than your competitors. By using these strategies, you can get your website ranked higher than your competitors and get more free traffic. Read on to learn more about the importance of SEO for your website. It is an essential part of online marketing. If you don’t know what SEO is, here are some of the basic techniques.