The Importance of Local Search in Internet Marketing
Local SEO is a vital part of any business strategy. It targets customers in your local area and can help increase your online presence. Google started using location information to optimize search results about a decade and a half ago. Now, consumers use this information to decide where to spend their money. For instance, if someone searches for a hotel in Los Angeles, Google might not return your website. It might think that the person meant to look at multiple hotels in the area, so it does not return your website.