Local SEO (Search Engine Optimization) is an effective marketing technique used by businesses to increase online visibility and sales. The process involves optimizing websites for local searches as well as building local citations to increase online presence and boost sales.

Google’s algorithm for local SEO surfaces results based on three factors: relevancy, prominence, and proximity. Relevance refers to your products or services offered; prominence refers to how well-known your business is in your community. read more

Search engine optimization (SEO) is an indispensable way for law firms to generate traffic and leads. SEO involves optimizing and promoting your firm’s website and local listings so they rank highly in search engine results pages.

Undergoing keyword research to identify the most applicable search terms and phrases related to your legal practice is key for creating successful SEO techniques, helping to achieve top rankings and grow clientele. In this article we cover attorney SEO techniques which will enable you to expand clientele. read more

Search engines strive to deliver the most useful information for every query, constantly improving their algorithms in order to meet user expectations.

Search engine optimisation (SEO) is an all-encompassing field, covering various tactics. However, experts agree on some fundamental tenets which make SEO successful.

Keywords

Keywords are search terms users enter into search engines in order to locate content relevant to their query. When used within a website’s content strategy, keywords determine its presence on search engine result pages (SERPs). There are two types of keywords; singular (or “head”) and long-tail. Singular keywords typically have high search volume with fierce competition – making it hard for small businesses to rank for them effectively; long-tail ones have clear intent and can easily be targeted. read more

Search engine optimization (SEO) is the practice of increasing website visibility through organic search results and can be considered part of Internet or web marketing.

Google strives to deliver you with the most relevant results when you enter a query into its search bar, by examining its vast network of websites and content.

Keywords

Search engine optimization (SEO) begins with selecting keywords as one of its core components, serving as the backbone for online marketing campaigns and driving organic traffic directly to websites. read more

Search engine optimization should be an integral component of every law firm’s digital marketing strategy, helping attract new potential clients while helping existing ones find you more quickly.

Content, user experience and technical optimization are the three cornerstones of attorney SEO. Content is paramount – without it, no search engines will rank well for it!

Keyword research

Keyword research can be an invaluable asset to any firm, helping it attain higher search engine rankings and create content tailored specifically to the needs of your target audience. For instance, if your firm specializes in personal injury law, using SEMRush’s keyword research tool to identify keywords with high monthly search volumes that also appeal to your target market will prove particularly helpful. read more

Search Engine Optimization (SEO) is the process of making sure that your website ranks highly in search engine results pages (SERPs).

SEO used to be straightforward; today it requires much more. For this reason, many successful search marketers also place emphasis on conversion rate optimization or CRO.

Keywords

Keywords are words or phrases entered into search engines by users to locate websites and businesses, while also serving as the foundation of its content and helping drive visitors from search engine results pages (SERPs). read more

With 46% of Google searches being localized, improving your local SEO can be an effective way to attract new customers and boost sales.

One important local SEO factor is your name, address and phone number (NAP). This information should be consistent across all online properties.

Keyword research

If your business is local or you want to reach nearby consumers, keyword research is an essential component of your marketing plan. It helps identify which keywords your ideal customers use and optimizes your website so it appears in geographically tailored search results. read more