How to Improve Your Local SEO
With 46% of Google searches being localized, improving your local SEO can be an effective way to attract new customers and boost sales.
One important local SEO factor is your name, address and phone number (NAP). This information should be consistent across all online properties.
Keyword research
If your business is local or you want to reach nearby consumers, keyword research is an essential component of your marketing plan. It helps identify which keywords your ideal customers use and optimizes your website so it appears in geographically tailored search results.