What is Local SEO?

June 13, 2023 Robert Brewer

Local SEO (Search Engine Optimization) is an approach used by businesses to attract local customers in their local area. It comprises various elements, including Google My Business, citations and review signals.

Relevance is one of the key components of local search. Google should provide results that are most pertinent to a searcher’s query; this also applies to content on your website or listings online.

Keyword research

Conducting local keyword research is an integral component of online success for any business that hopes to make its presence known online. Although the process can take some time, conducting it effectively will maximize your advertising budget and help ensure you maximize it as effectively as possible. Begin by listing all of your services – be it restaurants or salons. Furthermore, using tools can help identify implicit search terms like “I’m looking for [service] near my location.” read more

Search Engine Optimization Basics

June 6, 2023June 6, 2023 Robert Brewer

Search engines strive to deliver the most useful information for every query, constantly improving their algorithms in order to meet user expectations.

Search engine optimisation (SEO) is an all-encompassing field, covering various tactics. However, experts agree on some fundamental tenets which make SEO successful.

Keywords

Keywords are search terms users enter into search engines in order to locate content relevant to their query. When used within a website’s content strategy, keywords determine its presence on search engine result pages (SERPs). There are two types of keywords; singular (or “head”) and long-tail. Singular keywords typically have high search volume with fierce competition – making it hard for small businesses to rank for them effectively; long-tail ones have clear intent and can easily be targeted. read more

The Importance of Local SEO

May 24, 2023 Robert Brewer

Local SEO refers to improving your business’s visibility in a specific geographical location. It is especially valuable for businesses with multiple locations as it can help connect customers and increase revenue.

One effective strategy to boost local SEO is through creating keyword-rich content such as blog posts or product descriptions, which includes blog articles.

Keyword research

Local keyword research is an integral component of SEO strategies for companies relying on local business. It allows you to understand what people in your region are searching for online and tailor the website content accordingly. read more

What is Search Engine Optimization (SEO)?

May 17, 2023May 17, 2023 Robert Brewer

Search engine optimization (SEO) is the practice of increasing website visibility through organic search results and can be considered part of Internet or web marketing.

Google strives to deliver you with the most relevant results when you enter a query into its search bar, by examining its vast network of websites and content.

Keywords

Search engine optimization (SEO) begins with selecting keywords as one of its core components, serving as the backbone for online marketing campaigns and driving organic traffic directly to websites. read more

Search Engine Optimization for Lawyers

May 9, 2023 Robert Brewer

Search engine optimization should be an integral component of every law firm’s digital marketing strategy, helping attract new potential clients while helping existing ones find you more quickly.

Content, user experience and technical optimization are the three cornerstones of attorney SEO. Content is paramount – without it, no search engines will rank well for it!

Keyword research

Keyword research can be an invaluable asset to any firm, helping it attain higher search engine rankings and create content tailored specifically to the needs of your target audience. For instance, if your firm specializes in personal injury law, using SEMRush’s keyword research tool to identify keywords with high monthly search volumes that also appeal to your target market will prove particularly helpful. read more

What is Search Engine Optimization (SEO)?

April 26, 2023April 26, 2023 Robert Brewer

Search Engine Optimization (SEO) is the process of making sure that your website ranks highly in search engine results pages (SERPs).

SEO used to be straightforward; today it requires much more. For this reason, many successful search marketers also place emphasis on conversion rate optimization or CRO.

Keywords

Keywords are words or phrases entered into search engines by users to locate websites and businesses, while also serving as the foundation of its content and helping drive visitors from search engine results pages (SERPs). read more

Attorney SEO for Law Firms

April 18, 2023April 18, 2023 Robert Brewer

Step one in attracting new clients for your law firm should be to ensure its website ranks highly in Google search results. SEO is one of the most efficient legal marketing channels available and should form an integral part of your marketing plan.

When a prospective client types their query into Google, they typically scroll through the first five organic results.

Content creation

Content creation is at the heart of attorney SEO success; it helps increase search engine rankings while simultaneously building your firm as an authority in its niche. read more

How to Improve Your Local SEO

April 11, 2023 Robert Brewer

With 46% of Google searches being localized, improving your local SEO can be an effective way to attract new customers and boost sales.

One important local SEO factor is your name, address and phone number (NAP). This information should be consistent across all online properties.

Keyword research

If your business is local or you want to reach nearby consumers, keyword research is an essential component of your marketing plan. It helps identify which keywords your ideal customers use and optimizes your website so it appears in geographically tailored search results. read more

What is Search Engine Optimization?

April 4, 2023April 4, 2023 Robert Brewer

Search engine optimization (SEO) is the practice of improving your website so it appears more prominently when people look for products or services on Google and other search engines.

Search engines use robots, known as spiders, to scan the internet and determine which webpages contain the most pertinent data to a given search query. They then store this data in their index.

Keywords

Keywords are an integral component of search engine optimization (SEO). They enable your content to appear on the first page of results when users search for relevant terms. read more

How to Optimize Your Website for Local Search Engines

March 21, 2023March 21, 2023 Robert Brewer

If your business is a local one, optimizing your website for search engines like Google is essential. Doing so can draw more customers to your storefront and boost profits.

The initial step in optimizing your website for local SEO is keyword research. Discover the words your target customers use when searching for products or services you offer.

Keyword Research

Keyword research is an integral component of any successful SEO campaign. It allows you to compile keyword lists tailored specifically for your business model. read more