Search Engine Optimization for Lawyers
Search engine optimization should be an integral component of every law firm’s digital marketing strategy, helping attract new potential clients while helping existing ones find you more quickly.
Content, user experience and technical optimization are the three cornerstones of attorney SEO. Content is paramount – without it, no search engines will rank well for it!
Keyword research
Keyword research can be an invaluable asset to any firm, helping it attain higher search engine rankings and create content tailored specifically to the needs of your target audience. For instance, if your firm specializes in personal injury law, using SEMRush’s keyword research tool to identify keywords with high monthly search volumes that also appeal to your target market will prove particularly helpful.