The Benefits of Search Engine Optimization
When your site is optimized properly for search engines, you will receive more free traffic. This can be done by creating content that is relevant to your target audience and aiming to rank higher on search engine results pages (SERPs). SEO also involves understanding the needs of your target audience, since search engines use algorithms to determine rankings. In addition to analyzing the contents of the web, search engines also look at the user’s intent when deciding which results to rank high or low for certain queries.