Search Engine Optimization and Conversion Rate Optimization
Search engine optimization (SEO) is the practice of increasing website’s visibility on search engines such as Google and Bing, with increased visibility resulting in greater chances of capturing new business from potential customers.
Search engines utilize mathematical algorithms to detect and collect information from webpages, then rank them based on how relevant they are to a user’s query. In addition, this ranking algorithm takes into account factors like accessibility, usability and page speed when ranking pages.