Attorney SEO is the process of optimizing a law firm’s website so it ranks higher in search results. The core pieces are keyword research, link building, optimizing for different geographical locations, and benchmarking performance against competitors.
What is keyword research and why does it matter for attorney SEO?
Keyword research is an important component of an attorney SEO strategy. It helps you identify the best keywords to use in content. The right keywords can help you reach a targeted audience and boost your organic traffic.
Several factors shape the best law firm keyword choices. Search volume and search intent matter most. You want keywords relevant to your audience with a decent monthly search volume.
Search type also matters. Most searches aim to find information, but some aim to hire a lawyer. In that case, a long-tail keyword is a good choice. Long-tail keywords are typically more specific and often have low volume.
Using an SEO tool such as Google’s Keyword Planner can help you determine monthly search volumes. If you are using a free tool, such as UberSuggest, you will also receive competition information.
How does link building improve law firm rankings?
If you are interested in search engine optimization for your law firm, you need to focus on link building. A backlink is a clickable underlined piece of text or an image that links to another website. This is how Google recognizes you as an authoritative source and ranks you higher in the search results.
To build a backlink, you need high-quality content. Content that is informative and unique is likely to attract other websites to share it. Those sites will then link back to you.
One of the best ways to build links is through guest posting. This is a free way to create awareness about your business. By writing a blog post or providing legal statistics, you create a great resource for other websites.
Another option is to contact a media organization. Many media organizations have high domain authority. Their content is often based on local businesses. You can contact these organizations to ask for a link back to your website.
How do you benchmark your attorney SEO success?
You can use benchmarking to help you evaluate the success of your SEO strategy. This process can involve analyzing how your site compares to other websites and finding ways to improve its performance. Areas to analyze include website traffic, inbound links, and DA score. To conduct this analysis, you can use a tool such as Google Analytics. You can also use other sources to find this information.
When you conduct an SEO competitor analysis, you can see what your competitors are doing to rank for certain keywords. Compare how well they have structured their pages, the quality of their content, and their backlinks. Once you know this, you can make improvements that will make your firm’s website more attractive to search engines.
FAQ
What are the main parts of an attorney SEO strategy?
The main parts covered are keyword research, link building, optimizing for different geographical locations, and benchmarking SEO performance against competitors.
Why are long-tail keywords a good choice for law firms?
Long-tail keywords are more specific and often have low search volume. They match searches where users want to hire a lawyer, which makes them a good fit for law firm content.
How can guest posting help with link building?
Guest posting is a free way to build awareness of your law firm. By writing a blog post or providing legal statistics, you create a useful resource that other websites can link back to.