If you are an attorney and want to increase your rankings, you will need to learn how to do SEO on your website. You can do this by finding the right keywords and performing keyword research. In addition, you can also perform link building and optimize your site for different geographical locations.
Keyword research
Keyword research is an important component of an attorney SEO strategy. It helps you to identify the best keywords to use in content. The right keywords can help you to reach a targeted audience and boost your organic traffic.
There are several factors to consider when identifying the best law firm keywords. Among them are search volume and search intent. You want to select keywords that are relevant to your audience and have a decent monthly search volume.
Another factor to keep in mind when determining the best law firm keywords is the type of search. While most searches are made to find information, some are done in order to hire a lawyer. In this case, a long-tail keyword is a good choice. Long-tail keywords are typically more specific and often have low volume.
Using an SEO tool such as Google’s Keyword Planner can help you to determine monthly search volumes. If you are using a free tool, such as UberSuggest, you will also receive competition information.
Link building
If you are interested in search engine optimization for your law firm, you need to focus on link building. A backlink is a clickable underlined piece of text or an image that links to another website. This is how Google recognizes you as an authoritative source and ranks you higher in the search results.
To build a backlink, you need to make sure you have high-quality content. Content that is informative and unique is likely to attract other websites to share it. These sites will then link back to you.
One of the best ways to build links is through guest posting. This is a free way to create awareness about your business. By writing a blog post or providing legal statistics, you will create a great resource for other websites.
Another option is to contact a media organization. Many media organizations have high domain authority. Their content is often based on local businesses. You can contact these organizations to ask for a link back to your website.
Benchmarking your SEO success
You can use benchmarking to help you evaluate the success of your SEO strategy. This process can involve analyzing how your site compares to other websites and finding ways to improve its performance. Some of the areas you may want to analyze include website traffic, inbound links, and DA score. To conduct this analysis, you can use a tool such as Google Analytics. However, you can also use other sources to find this information.
When you conduct an SEO competitor analysis, you will be able to see what your competitors are doing to rank for certain keywords. Specifically, you’ll want to compare how well they have structured their pages, the quality of their content, and their backlinks. Once you know this, you can make improvements that will make your firm’s website more attractive to search engines.