Search Engine Optimization Basics
When someone searches for a product or service, they may use a search engine to look for it. These search engines use bots to crawl websites and download the information on their pages. They then store this information in a collection known as the index. Search engines are essentially librarians and display information relevant to the search query in the order that the user most likely would type it. High search visibility helps a website to be seen by more people and boost its domain authority.