SEO helps attorneys rank higher in Google searches and bring in more clients. Beyond search rankings, law firms should also optimize content to maximize conversions and pair every page with a clear call to action. Below are three tips to improve attorney SEO.
Why attorney SEO takes time
Attorney SEO is not an overnight process. It takes months and sometimes even years to see results. Even attorneys with optimized websites typically rank for only a handful of keywords. Attorney SEO covers work on and off the website, including keyword research and link building. The key to success is monitoring and measuring how SEO performs over time.
Build a strong backlink profile
A strong backlink profile is one of Google’s most important ranking factors, and search engines penalize websites with low-quality backlinks. Building that profile is time-consuming and difficult, which is why many firms turn to an attorney SEO marketing firm for help. A solid backlink profile helps a site rank higher in search results.
Use keywords in blogs and suggested-search phrases
Targeted keywords should appear on the website and in blog posts. Google’s suggested keyword phrases page offers more ideas for posts and articles and surfaces additional searches tied to the firm. News articles and blogs can also build per-page brand equity and extend the firm’s reach into adjacent markets, while higher content production tends to increase Google’s crawling frequency.
SEO is part of any law firm marketing plan because it attracts more clients and grows the business. A complete attorney SEO campaign includes keyword research, onsite optimization, link building, citation building, content development, and analytics configuration. Attorney SEO also relies on clean data, high-DA backlinks, long-form content, and contextually relevant citations. For DUI lawyers, restrictions apply to how lawyers market their services, and a DUI lawyer SEO campaign needs to watch page load speed and avoid AMP pages.
FAQ
How long does attorney SEO take to show results?
It is not an overnight process. It can take months and sometimes years to see results, and even optimized sites usually rank for only a handful of keywords.
Why are backlinks important for attorney SEO?
A strong backlink profile is one of Google’s most important ranking factors, and search engines penalize websites with low-quality backlinks. An attorney SEO marketing firm can help build a solid profile.
Where can law firms find keyword ideas for blogs?
Google’s suggested keyword phrases page gives firms more ideas for blog posts and articles, and those phrases also bring in additional searches related to the firm.