Attorney SEO entails optimizing web pages to be found in Google. A page devoted to car accidents, for example, might rank high in a search for car accident lawyers. Another page devoted to child custody might rank high in searches for divorce lawyers, or a child custody attorney might appear when a searcher looks for general legal information. Keyword research helps attorneys understand which words and phrases are most valuable to potential clients, and how to use them in SEO.
Search engine optimization (SEO) for attorneys is not a magic bullet. Instead, the most effective SEO for attorneys builds its quality and authority over time. Other forms of advertising tend to produce bursts of activity and dead space, while attorney SEO works to build a steady stream of traffic that can be converted into new cases or clients. Attorney SEO also has the added benefit of making sure that your website is visible to search engines at all times.
The first step in attorney SEO is to make your website user-friendly. People will not spend time reading your page if it is difficult to navigate or poorly-structured. If the site is confusing or the page doesn’t load, they will click on a competitor’s link. This increases the chances of booking a consultation. A legal SEO marketing campaign that targets the right keywords will boost the profile of your law firm’s website.
If you are a plaintiff-related practice area, being on top of local results in Google is vital. The majority of people who are looking for a lawyer will tap the call button on the top results page after searching on a smartphone. This is because Google knows that people looking for a law firm are most likely to call the law firm that ranks first. It’s no surprise that the #1 ranking law firm receives most of the calls.
Another strategy that will help your attorney website rank high in Google is link-building. Link-building is a traditional SEO technique and involves changing other websites’ links to yours. An example of this is linking to Taylor Janis Workplace Law from Yelp. Link-building on authority websites is comparatively easy, but you may have to pay some sites to get a link from them. Getting a link from an authority site like Yelp will improve your SEO, while linking to the Taylor Janis Workplace Law website will boost your ranking in the SERPs.
Google has made it increasingly important to optimize a law firm’s website for mobile users. Google now considers all search results on mobile devices as a mobile-first index, so it’s important to optimize a website for mobile users. Lawyers should also implement schema markup to gain additional information into the search results. The more information a website has, the greater the chances of potential clients calling the law firm. When done correctly, attorney SEO is an effective way to increase traffic and increase revenue.
Content writing for attorney SEO is essential, because your website is only as good as its content. Your law firm’s website will get as much traffic as it gets if it contains authoritative content. But content writing can be overwhelming, so hiring a professional SEO consultant is an excellent way to improve your firm’s online presence. The results can be very impressive if your content is high quality, as well as interesting. And if your content is low-quality, it will only detract from the value of the SEO.
If you’re looking for ways to increase traffic to your law firm’s website, consider how your competition ranks. Compare your website to the competition and look for technical details that can improve your content. Then, compare the pages’ content and page speed. These metrics will determine the objectives of your SEO campaign. If a competitor law firm has higher rankings, your SEO campaign will need to focus on those keywords as well. You can also try to implement minor changes to your site to help it rank better in search results.
High-quality blog posts will attract links, boost SEO, and build awareness of your firm. As a lawyer, you have a wealth of knowledge about your practice area. Blogs are a great place to share this knowledge. If you’ve ever wanted to share your expertise, a blog is the perfect place for it. If your readers find your content interesting, they’ll be willing to share the link with their friends. This way, they can learn more about you and your law firm.