Attorney SEO and SEO Marketing for Attorneys
Attorney SEO entails optimizing web pages to be found in Google. A page devoted to car accidents, for example, might rank high in a search for car accident lawyers. Another page devoted to child custody might rank high in searches for divorce lawyers, or a child custody attorney might appear when a searcher looks for general legal information. Keyword research helps attorneys understand which words and phrases are most valuable to potential clients, and how to use them in SEO.
Search engine optimization (SEO) for attorneys is not a magic bullet. Instead, the most effective SEO for attorneys builds its quality and authority over time. Other forms of advertising tend to produce bursts of activity and dead space, while attorney SEO works to build a steady stream of traffic that can be converted into new cases or clients. Attorney SEO also has the added benefit of making sure that your website is visible to search engines at all times.